Chery iCar's first hardcore S56 co-creation competition is of great significance, and the concept of co-creation is practiced with actions
█ 2023/02/06"User co-creation" has become popular in all walks of life, and co-creation in the automotive industry is also in full swing. Many brands hope to apply user thinking to the process of car manufacturing to form core competitiveness.
Recently, Chery iCar has made frequent moves and released big moves one after another. The first hard-core S56 new car appearance co-creation design competition initiated by ZCOOL officially came to an end not long ago. Looking back on this event, the participants were enthusiastic and more than 300 excellent works emerged. After a fair and impartial selection by professional judges, the top ten works with an average score were released.
Top ten works, all of which are eye-catching
There are endless excellent works in this event, and the top ten works with an average score are even more outstanding. The first prize was inspired to protect wildlife photographers in Africa. The overall outline and lines are sci-fi, safe and reliable.
The first prize
The work of the second place adopts the cyberpunk hardcore design style and combines the latest smart electronic technology to show intelligence and technology; the third place’s work, driven by the concept of digital technology, shows the style of the metaverse. This work creates the style that a traditional hardcore SUV should have, and adds the digital electronic style of the future metaverse; the sixth place’s work has received a lot of comments, and a lot of letter "X" elements are used in the work, which is very recognizable. The participation in this co-creation competition is extremely high, and the designers have put in their hard work and brought many eye-catching works, which can be called a visual feast.
The second prize
The third prize
The sixth prize
Successful practice to boost the development of brands and models
Chery iCar's first hard-core S56 new car appearance co-creation design competition came to a successful conclusion. Industry co-creation provides a "new model". At the same time, the participation atmosphere of the competition is hot, and Chery iCar's first hardcore S56 new car is also expected to become a phenomenal product.
With the rise of young consumer groups, it has become the consensus of the auto industry to explore novel co-creation methods. Chery iCar hosted the first hardcore S56 new car appearance co-creation design competition is just an appetizer. At present, Chery iCar has joined hands with Huaban to launch the virtual human i-VA life co-creation event with the theme of "i creates all things and co-creates new life". Through user co-creation, Chery iCar has played with the new generation of young people. In the future, it will continue to deepen user thinking, insist on co-creation, and become a true partner of Generation Z.