Deepening user co-creation, Chery iCar wants to play tricks?

  In the era of digital Internet, a "user relationship revolution" is taking place in the automotive industry. In the past auto market, users only participated in the purchase process. With the transparency of digital information, the diversification of car purchase channels, and the emergence of excellent products, the auto industry has gradually changed from a seller's market to a buyer's market. The role played by users is becoming more and more important. Under the changing situation, many car companies have realized the importance of paying attention to user needs, and have turned their attention to user co-creation.

  Recently, Chery iCar has carried out user co-creation activities one after another, aiming to create products and services that meet the functional needs and emotional demands of users.

Innovate the car-making model and create a co-innovation model for users

  In the automotive circle, it is not uncommon for car companies and users to co-create car names, colors and other user activities. The recently successfully concluded Chery iCar Hardcore Off-Road S56 Appearance Co-creation Contest provides new ideas for co-creation by users. The co-creation of Chery iCar is to hand over the design rights of the S56 to users, aiming to allow users to participate in the entire life cycle of the product and become a real "car maker".z

  In addition to cooperating with users to create new car appearances, Chery iCar also joined hands with Huaban to launch a virtual human i-VA life co-creation event with the theme of "i creates all things and co-creates new life". It is reported that the virtual human i-VA, as the brand spokesperson of Chery iCar and the carrier of content output, will be applied to the car-machine system of S56 for the first time in the future, bringing users a brand-new intelligent interactive experience; and at the same time virtual human i-VA will become a virtual idol with a deep emotional connection with users.

Blessed by user thinking and cutting-edge technology, will a new species form be announced soon?

  Through a series of co-creation actions, the image of Chery iCar can already be glimpsed. It attaches great importance to user needs and experience, and strives to create a new category that young people really love, to resonate with users at the same frequency, and to seize users' minds. Judging from the several posters full of science fiction and mystery released by Chery iCar recently, in its basis of excellent user thinking, Chery iCar is likely to be a digital intelligent life form with strong technological attributes and intelligent attributes, and it will be launched in a brand-new species form.

  At present, Chery iCar's first hard-core S56 appearance co-creation competition has come to a successful conclusion, and the virtual human i-VA life co-creation event is in full swing. What new tricks will be played in user co-creation?

  As a brand-new species form, will the LOGO that can represent the image of Chery iCar also be unveiled in the next step? As Chery iCar, a brand-new intelligent life, will the LOGO combine with the name "iCar" to make a fuss? And will the design of the LOGO be completed through the co-creation mode with the user like the car model and the virtual image spokesperson? These are very exciting.

  Chery iCar has excellent user thinking and cutting-edge technological reserves. It is a bit one-sided to define it now. Maybe it will be an intelligent life that can continuously iteratively evolve, or it may be a brand-new smart travel ecology. We look forward to Chery iCar revealing these mysteries one by one for us.