iCar car moves frequently, ready to come out

  In 2023, the development of the automobile market presents two characteristics: first, with the introduction of the new four modernization, the electrification and intelligentization of products are developing rapidly; second, Generation Z will move towards the center of the social stage and become the driving force of the consumer market. The user group in the market is getting younger and younger. Facing such an environment, how should iCar meet these challenges?

Use user thinking to please the new generation of user groups

  Under the prelude to the transformation of the automobile industry, the relationship between brands and users needs to be reshaped. In the matter of making cars, it is no longer a unilateral act of the brand, but a two-way effort between the brand and users. iCar understands this well, insists on user thinking, and allows users to participate in the entire product life cycle.

  At the end of 2022, iCar launched the first hardcore S56 appearance co-creation design competition. Through the form of user co-creation, it redefines the new trend of hardcore new energy SUVs; The virtual human i-VA life co-creation event with the theme of "Innovative Students". Such a series of combined punches has set an example in the industry, which not only helps iCar to create a harmonious ecological circle with symbiosis and win-win with users, but also seizes the minds of young users and wins the strong support of the new generation of trendy and individual user groups.

  It might as well predict boldly that the official naming, interior decoration and other links of iCar's future products will allow users to participate in it, creating a cool Dream Car.

Driven by technology, the future of new species can be expected

  Technology is always the primary productive force. Under the prelude to the transformation of the automobile industry, iCar will unswervingly adhere to the "user-centric" concept, and will also develop user-oriented product iterations driven by technology.

  iCar has also released 4 posters one after another before, from which many technological clues can be seen. Especially in the poster of "Base Silicon-based Lifeform", it indicates that iCar will be a brand-new digital intelligent lifeform created by a group of top technical talents in the world in the most advanced production and research base, subverting traditional car brands.

  It is not difficult to see its forward-looking and subversive from the series of actions gradually released by iCar under the changes of the automobile industry and the changing consumption era. There is reason to believe that it will break the boundaries with users and bring a more diversified ecological experience to the new generation of users with a new model!