iCAR is here! Unlock travel life with scene intelligence

  On April 7, the 2023 Chery New Energy Night was held at the National Aquatics Center (Water Cube). At the meeting, Chery Group officially released the first new energy electric brand iCAR vehicle, and officially announced the brand LOGO. As the group's first independent new energy brand, iCAR vehicles will be aimed at young users, define travel with scene intelligence, use technology to help industry upgrades, and create a bright future for green travel.

  At the meeting, Bao Siyu, deputy general manager of Chery Holding Group, executive deputy general manager of Chery Co., Ltd., and CEO of iCAR, said that China's new energy market is flourishing, continuously and rapidly leading the development of the global new energy industry, and the global market share exceeds 60%. From the perspective of market structure, China's new energy industry has rapidly transformed from the initial "dumbbell-shaped" to "spindle-shaped", and the consumer group has also changed from early adopters to mass consumers. With the advent of intelligence in the second half of the new energy track, users' demand for intelligent network connection functions is on the rise year by year. In the face of the ever-changing market structure and the intelligent track full of opportunities, relying on Chery Group's 26 years of car manufacturing experience and its core technology in the field of new energy, iCAR comes at the right time and move towards the new!

  When the Internet natives born after 1995 have gradually grown into the new backbone of society, the development direction of new energy vehicles is also being led by young people. iCAR anchors the core group. In order to satisfy their pursuit of independence, self-creation and freedom of life, it continues to introduce multiple service ecology, and is committed to the "third mobile travel space" for users to travel, work and leisure, and provide more pleasant driving and travel experience. To this end, iCAR builds a full-link digital touchpoint experience system around the user's car selection, purchase, travel, energy supplement and other full-scenario experience systems, and introduces multiple technologies such as intelligent AI, striving to be 100% directly connected to users and online with full scene response at all times. Abandoning the crude technology stacking in the past, iCAR effectively help users solve the real scene needs inside the car, outside the car, and even in life, drive the intelligent system to meet the multi-faceted needs of users, and truly achieve the intelligent experience of thousands of people in thousands of scenes.

  The LOGO that appeared for the first time at this grand event is an excellent embodiment of iCAR's brand concept. The LOGO was designed by the chief designer of Bing Dwen Dwen, the mascot of the Beijing 2022 Winter Olympics. Based on the needs of intelligent expression in multiple scenarios, the logo uses tangram as design elements and uses a flat design language to bring a new concrete visual experience. The letter "i" not only represents intelligence, interaction, and innovation, but also stands for being different and infinitely imaginative, and moreover represents the pursuit of freedom.

  iCAR car is driven by user needs, with the vision of "technology, future, green, and ecology" to expand infinite possibilities, committing to the sustainable development of the earth and making unremitting efforts for a better life for human beings as its mission, and is determined to become the flagship of smart electric vehicles in the scene leader. In the future, iCAR will continue to refine the scene intelligence system to satisfy users' imagination of future travel, constantly break through themselves, and solve various propositions of a new intelligent lifestyle. In the near future, iCAR will officially release new global products in Shanghai. For more exciting information, please pay attention to the upcoming brand night and Shanghai Auto Show!