Born for "i": LOGO Strikes and iCAR Opens a New Era of Scene Smart Travel

  Recently, the iCAR brand LOGO was officially unveiled at the National Aquatics Center (Water Cube). The LOGO was personally designed by Professor Cao Xue, the chief designer of Bing Dwen Dwen, the mascot of the Beijing 2022 Winter Olympics, using tangram as the source of creativity to create an intelligent and interactive brand image full of warmth and imagination.

  The LOGO of iCAR is based on the intelligent demands of users in diversified scenarios. It will bring together 4,000 years of wisdom and 1,600 combinations of tangram as the source of creativity, and bring a new visual experience with a flat design language. The ingenious design of the tangram is not only simple and exquisite, with endless changes, but also contains the wisdom of seeking change in quantity and seeking innovation in the same. iCAR is committed to leading new energy vehicles to a track with a greater degree of freedom. The letter "i" in the LOGO not only symbolizes the "i" with great personality and attitude, but also symbolizes the "intellect", "imagine" and "interactive". "i" stands for difference and unlimited imagination, and also represents the pursuit of freedom. This is just like the concept that iCAR has always adhered to: for young users, with the product experience of the Internet of everything, to meet the needs of young people for diversified travel scenarios and lifestyles.

  As the first new energy electric brand of Chery Group, the "New Energy" brand, iCAR focuses on leading scene intelligence and creates the intelligent technology experience that young people really need. In terms of technology, iCAR seeks solutions around the real scene of users, making functions more intelligent, and making intelligence understand users better! It has truly achieved the transformation from "people looking for functions" to "services looking for people", allowing users to enjoy a free and unfettered travel life.

  In order to more accurately define and develop the products that users really want, iCAR endows the product with the "i" gene with "tangram ingenuity" and adheres to the research and development idea of co-creation by users and defining design with scenarios from the beginning of product development. What's even more commendable is that in order to keep an eye on the real needs of users and meet the diversified needs of users, iCAR closely focuses on the user's usage scenarios and innovatively introduces AI capabilities, aiming to clearly judge the user's scenario demands and drive the scenario intelligence system to provide more high-quality functions. The service combination truly achieves the scene experience of thousands of people. In addition, through the self-developed intelligent OS cockpit, electronic architecture, and expandable physical platform, iCAR will be able to create products that understand users better and are closer to users.

  In the future, iCAR will continue to introduce more diversified service ecology, with the vision of "technology, future, green, and ecology", create infinite possibilities with scene intelligence, and a better life for green travel. On April 16th, the iCAR brand night will land in Shanghai, and the chief designer of the LOGO will come to the scene to talk about the creative process. More new products will be unveiled at the Shanghai Auto Show, so stay tuned!